Set stretch goals and adopt high standards for themselves. This was the single most powerful differentiator. The best individual contributors set — and met — stretch goals that went beyond what others thought were possible. They also encouraged others to achieve exceptional results. And yet when we asked raters to select the four skills they thought were most important for an individual contributor to have, less than one in 10 chose high goals. It appears that setting stretch goals, since it’s not necessarily expected, is a behavior that separates top performers from average.1